The Direction of Travel

Which is it?

The matrix represents the most notable analytical tool ever to emerge in business management.

Joseph Gilmore, The Power of the 2 X 2 Matrix

The quadrant diagram has achieved the status of an intellectual farce providing mediocre consultants a picturesque path for their descent into madness.

Venkatesh Rao, Ribbon Farm

BREAKING OPEN THE BOXES FRONT COVER

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