“Locating the “sweet spot” that integrates content, process, design and technology for a successful application with business impact.”
Content
Content is the application driven by a “theory” of context, cause and consequences. This a working model of the dynamics of success; what works where and why? And it balances user engagement with credible and comprehensive coverage.
Design
Design partly reflects the aesthetics of the user engagement. Is this application easy to navigate and relevant to the individual? Design also optimises the impact factor. Is the output simple, direct and compelling and provide insight and a commitment to action?
Technology
Technology enables robust content and innovative design. Apart from the obvious gains in administrative efficiency, on line technology opens up possibilities for greater flexibility and personalisation.
Process
Much money has been spent on content, design and technology. But the application has been a flop. Why? This is the application built top down without an insight into organisational realities and the tactics of change management, in the introduction as well as the infrastructure for follow through to build momentum.
The sweet spot of a successful application
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