Advisory Services

“Strategic actions fit into three separate boxes:

Box 1 is all about managing the present and improving the current business. Box 2 involves selectively abandoning the past. Box 3 contains the keys to creating the future.”

Vijay Govindarajan & Chris Trimble

Here we work in partnership to facilitate conversations about the future of the business and how to navigate through the transitions from start up, through to expansion, turn-around for sustainable success.

Building the capabilities that attract and retain customers whilst maintaining differentiation from current and emerging competitors.

Customers

Which customers do we think are profitable and unprofitable? Do we know?

What do we think matters to our customers? What assumptions are we making about their expectations?

Why do they come to us rather than our competitors?

Which customers are becoming more and less important to our business future?

Capabilities

Where do we think we excel as an organisation? How do we know?

What are our organisational shortcomings?

Does our organisational structure help us build and exploit our capabilities?

What cultural factors are helping or hindering us?

Competitors

How well do we know our competitors? Who? And the reasons for their success?

Who do we see as our main rivals? Who do we worry about the most?

Who have we dismissed as serious competitors?

Who is not on our “strategic radar screen” and we are unaware of the potential threat?

Supporting services include:

Fast desk top reviews of key research to identify the potential of product concepts and their commercial viability.
Competitor analysis to locate opportunities for enhanced applications.
Technological options for build and system management.
Advice on the optimal marketing mix for the business.

Product Design & Implementation